It all began with a Passion!
Primo Avant Lounge LLC is a premier event curating business based in Atlanta, GA with a sole objective to ensure all details regarding our clients’ events are executed fully and efficiently and that each vendor associated with the event is prompt and performing at their highest level.
The Owner and Director of Events, Desja Earl, has always been passionate about creating customized experiences for the people around her that encouraged a welcoming, supportive, and positive environment. She is known by those close to her as a friendly, dedicated, and humble host that has always tried her best to create one-of-a kind, memorable experiences that resulted in building new connections, making new friends, engaging in unique experiences, and creating long lasting memories. As a child coming from a military, single mother family, she was constantly moving from place to place, making it hard to make friends and build lasting connections. It made her understand the importance of establishing relationships and creating moments because you never know if or when the opportunity will present itself again. She vowed to herself that she would establish a business one day, that would create a positive environment for people to support each other and build connections while enjoying the things that bring us all together, no matter what our differences are: food, music, and drinks!
The latin translation for "Primo" means first. We want to be the first choice for our guests when they think of an event coordinating company that will work hard to bring their visions to life and provide them with a new, unique, personalized, and unforgettable experience. We also want to be the first choice in developing a strategic partnership with local black owned businesses and entrepreneurs when they think of a business that will introduce them to or further establish the support and relationships with a premiere audience for their remarkable products and services.
"Avant" is a french term that translates as "before, prior to time", or "ahead of its' time". Now although we are not the first to enter into the event industry, we pride ourselves on being one of the first to add creative twists and distinction to our featured and coordinated events and the first to view what others would consider competition, as an opportunity to work together and collaborate with other black owned brands that support the event industry and build community within this space.